We’re asking all our staff to think pink this month as we raise awareness and funds for breast cancer causes. 

October is Breast Cancer Awareness Month and we’re warming to the theme by wearing our brightest shades of pink and holding a cake sale. We’re also asking colleagues to ‘Know your lemons’, with posters and leaflets placed around our Cardiff Bay HQ.

Wear It Pink is a global campaign that takes place every October when organisations come together to highlight the importance of breast awareness, education and research. The UK’s largest breast cancer research charity, Breast Cancer Now , wants as many people as possible to join in and raise awareness and funds to help support life-saving research and life-changing support.

Breast Cancer Awareness Month follows Prostate Cancer Awareness Month, during which we encouraged colleagues to talk about the issues in order to break some of the taboos around male cancers. We also raised money by holding a cake sale with delicious blue-themed cupcakes.

Sales support manager Tracy Carwardine said: “In Breast Cancer Awareness Month we’re encouraging staff to wear pink for this important cause and to pick up the useful information that has been placed around the office. We held awareness sessions earlier in the month, looking at the ‘Know your lemons’ campaign, where we invited anyone interested to come along and learn more about breast cancer and self-examination.

“Cancer is one of the illnesses that has affected a number of our staff, and our campaign in Breast Cancer Awareness Month is so far proving as successful as last month’s awareness around prostate cancer. We’re looking forward to holding a cake sale on Friday, October 25 and support is on hand at all times for any colleagues in need of a chat.” 

Cancer diagnosis and treatment has become a central part of health insurance in recent years, with 37 of the 49 private medical insurance products on our panel including cancer cover as standard*. In addition, more than half - 29 out of 49 - provide a full refund for outpatient radiotherapy and chemotherapy as standard.

Private medical insurance (PMI) allows patients to bypass NHS waiting lists and see an expert within weeks or even days, taking away some of the worry around a cancer diagnosis. To find out more and to compare health insurance quotes, use our online comparison tool or speak to our trained staff on 0800 862 0373.


* Data sourced from financial information business Defaqto, September 2019.