Skip navigation

Your browser is out of date

It seems like you’re using an old version of your browser, something that can affect security and stop you from getting the best user experience.

You don’t have to upgrade, but we’d strongly recommend that you do. It’s an easy process - Just follow these easy instructions

ActiveQuote Global Reach, Dunleavy Drive Cardiff South Wales CF11 0SN 0800 862 0373

Privacy Policy

Personal data

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

The Site is operated by ActiveQuote Ltd. Further details of ActiveQuote Ltd are set out in our Web terms of use. In this privacy statement, "our", "we" and "us" refer to ActiveQuote Ltd.

By submitting any information about you and other people to this website, you and they consent to its use as set out in this Privacy Policy. Please therefore take the time to read the Privacy Policy carefully.

Your "personal data" means any information that you have given to us, or third parties, in connection with a service or product offered whether through use of this web site, by phone or in writing. 

How we use your information

This privacy notice tells you how we, ActiveQuote Ltd, will collect and use your personal data to manage and facilitate the optimum use of our services, your relationship with us, statistical analysis, staff training and system testing. This may include disclosing your information to the insurers listed on this site.

When you buy a product or service through us, you will have a policy document relating to that product or service. If there is any conflict between the terms of this privacy statement and those of the specific privacy statement that applies to a particular product, then the terms of the latter will prevail.

This document should be shown to anyone else who is covered by, or a party to, any services or policies you buy from us.

Why does ActiveQuote Ltd need to collect and store personal data?

In order for us to provide you with accurate advice and find the best policy for you we need to collect personal data to assess your eligibility. In any event, we are committed to ensuring that the information we collect, and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

Will ActiveQuote Ltd share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to ActiveQuote Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. On occasion they may need to carry out a soft credit search to assess affordability. Your credit score will not be affected by this. You will be provided with prior notice and given the opportunity to decline. When they no longer need your data to fulfil this service, they will dispose of the details in line with ActiveQuote Ltd’s procedures. We will only pass on your information to the insurers listed on this site. You should consult those insurers privacy policy before entering into a contract of insurance.

To provide you with some of our products or services, we may need to collect and process sensitive personal information about your health and about the health of the other persons you have requested to be a party to the service or product. We will only use sensitive personal data for the specific purpose for which you provide it.

How will ActiveQuote Ltd use the personal data it collects about me?

ActiveQuote Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. ActiveQuote Ltd is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

Under what circumstances will ActiveQuote Ltd contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

By using our service, you are agreeing to receive an email to retrieve your saved quotes. As part of our service ActiveQuote will also call you to offer impartial advice. We will keep you informed by e-mail about products or services that you have purchased. We may also occasionally send you e-mail information with news or about other products and services that we believe could be of use to you. In these e-mails we will include a clear and easy method for you to opt out of receiving similar e-mails in the future.

By using our service you agree that you may communicate with us, and we may communicate with you, via telephone (mobile or otherwise including SMS), post, email or fax. For these purposes, our contact details are as follows.


By Writing: ActiveQuote Ltd, Global Reach, Dunleavy Drive, Cardiff, CF11 0SN

By Telephone: 029 2009 0439

By Fax: 029 2009 0195


Additional methods of contact are available in the contacts section of our website.


A cookie is a piece of information stored on the hard drive of a computer by a web server to enhance and simplify a website user's experience by identifying a user if he or she has previously accessed that website. Cookies are commonly used on the Internet and cannot harm a user's computer system.

The cookies used on the Site do not include any information that others could read and understand about you such as your name or any account or policy number. They contain no personal information about you.

You may set your browser to decline cookies however this site will not work if you do so.

Can I find out the personal data that the organisation holds about me?

ActiveQuote Ltd at your request, can confirm what information we hold about you and how it is processed. If ActiveQuote Ltd does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of ActiveQuote Ltd or a third party, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.
  • How long the data will be stored.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority.
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.

Our legal basis for the processing of the personal data:

  • The legitimate interests of the data controller or third party, unless the processing is overridden by the vital interests of the data subject, including rights and freedoms.

Our legal basis for the processing of special category personal data:

  • substantial public interest;
  • insurance purpose;

“insurance purpose” means -

(a) advising on, arranging, underwriting or administering an insurance contract,

(b) administering a claim under an insurance contract, or

(c) exercising a right, or complying with an obligation, arising in connection with an insurance contract, including a right or obligation arising under an enactment or rule of law. *

By agreeing with this privacy notice you are giving us permission to process your personal data specifically for the purposes identified.

Retention period

ActiveQuote Ltd will process personal data for as long as you have an active policy and will store the personal data for 7 years thereafter in order to be able to respond fully to any questions or complaints raised by you, evidence that we have treated you fairly, and establish, exercise, or defend legal claims in accordance with statutory limitation periods.

ActiveQuote Ltd may store data for longer periods and indefinitely if the personal data is processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes, subject to the implementation of appropriate technical and organisational measures to safeguard the rights and freedoms of the data subject - for example, in some cases pseudonymisation may be appropriate. If retaining personal information for archiving purposes, it must not be used for any other purposes. In cases where archiving is considered appropriate the Data Protection Officer should be consulted for advice.

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

Right of access – you have the right to request a copy of the information that we hold about you.

Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.

Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.

Right of portability – you have the right to have the data we hold about you transferred to another organisation.

Right to object – you have the right to object to certain types of processing such as direct marketing.

Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

Right to judicial review: in the event that ActiveQuote Ltd refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain.

Should you wish to exercise any of these rights send you requests to the Data Protection Officer using the contact details provided below.


What forms of ID will I need to provide in order to access this?

ActiveQuote Ltd accepts one of each of the following forms of ID when information on your personal data is requested:

Proof of ID: Passport, driving licence, birth certificate.

Proof of Address: Utility bill or bank statement (from last 3 months), official letter etc.


Contact details of the Data Protection Officer:

Contact Name:

The Data Protection Officer

Address line 1:

ActiveQuote Ltd

Address line 2:

Global Reach

Address line 3:

Dunleavy Drive

Address line 4:

Cardiff Bay

Address line 5:

CF11 0SN



02920 099 757



* (UK Data Protection Bill [HL] Schedule 1 — Special categories of personal data Part 2 — Substantial public interest conditions Part 3 — Additional conditions relating to criminal convictions etc)

A new version of the site is available, please reload this page to see the latest content.