Skip navigation

Your browser is out of date

It seems like you’re using an old version of your browser, something that can affect security and stop you from getting the best user experience.

You don’t have to upgrade, but we’d strongly recommend that you do. It’s an easy process - Just follow these easy instructions

ActiveQuote Global Reach, Dunleavy Drive Cardiff South Wales CF11 0SN 0800 862 0373

Our Story

Where it all began...

Who we are

ActiveQuote is the UK’s leading comparison website and broker of health and protection insurance products, including health insurance, income protection, life insurance and critical illness cover.

Based in vibrant Cardiff Bay and fully authorised and regulated by the Financial Conduct Authority (FCA)*, we’re an independent insurance broker, which means we’re unbiased and able to compare products from a range of leading insurers. We deal directly with each insurance company to bring the best prices available to our customers and enable our team of specialist consultants to help you find the best policy for your own particular circumstances. This means we can often identify ways to reduce premiums without compromising the level of cover offered.


ActiveQuote was founded in 2009 by technology entrepreneur Dr Richard Theo, who had a vision for an online health insurance comparison service. Many people within the industry said it wasn’t possible or commercially viable but, thanks to Dr Theo’s determination and drive, ActiveQuote was launched - and succeeded!

Our groundbreaking health insurance comparison website now allows customers to tailor-make policies by adding or removing options such as dental insurance and hospital cover and selecting an excess you could afford to pay. We’re proud to say we created the world’s first column-based insurance comparison service, providing all details for each product rather than driving customers towards the cheapest first - which, we’re sure you’ll agree, would be highly inappropriate when it comes to something as important as health insurance.

Who we work with

Our partners include a number of leading comparison websites including and MoneySuperMarket, all of which offer our comparison and advisory services to their customers. By working with a range of established and trusted insurance providers, we can be sure to give you as much choice as possible and advise on the right product before you buy. These providers are selected by and approved following a rigorous process, enabling you to buy with confidence.

We invest our time in maintaining excellent relationships with each of our insurance partners, which means we know straight away about new products, special offers and product or pricing updates. We’re committed to providing the most recent quotes and information to you, regularly updating our online systems as a result.

How we work

Our comparison website allows you to tailor your insurance quotes to suit your lifestyle and circumstances and then to instantly update your quotes online. When comparing quotes, you can change the level of cover, select preferred options such as the policy excess, and update your prices live online. This is a unique feature of ActiveQuote’s comparison technology and not available on other comparison websites.

When displaying the quotes available to you, we provide you with all the details - not just the price - which allows you to compare the features of each product. We also make sure you can read the full policy documentation and key facts before you buy to make doubly sure you choose the right product for you.

What we believe

We’re as committed to our ethics today as the day we launched and see them as the cornerstone of everything we do. Our approach to the comparison and sale of insurance products never involves ‘hard sell’ tactics and we won’t recommend a product unless it is in the best interests of our customer.

Your personal data and security

We take our customers’ personal data security extremely seriously and have stringent procedures in place to ensure its safety. We share your personal information with our approved partners in order to provide you with online quotes, but this is the only reason we ask for it. We do not share your details for any other purpose and we never sell your personal information to a third party company.

If you have further questions regarding how your data is used, take a look at our privacy statement for full details.

How do we make money?

Our service to you, the customer, is free.We don’t charge you for obtaining quotes, buying products, asking for advice, or add fees to the prices you see online. What’s more, we’re able to access a range of exclusive discounts and deals that often make the cost of cover less expensive than if you bought from the insurer directly!

If you wondering what the catch is - there isn’t one! That’s because we’re paid a commission by the relevant partner when a customer buys a policy. This fee doesn’t change your premium or influence the position or appearance of the insurance provider on our website. Our specialist advisors work on a salary, not commission, and are not given incentives to promote certain products or insurers. So we really do mean it when we say the advice we give is completely impartial and based entirely on your needs and circumstances!

ActiveQuote Employee ActiveQuote Employee ActiveQuote Employee ActiveQuote Employee ActiveQuote Employee ActiveQuote Employee

Today… and beyond!

While our skilled customer services advisers are the friendly faces - or voices! - of ActiveQuote, behind the scenes our tech experts have been busy developing internal software systems to enable our specialist advisers to do what they do best. As a result, our team can help you over the phone once you’ve carried out an online comparison. We can see the comparisons available to you, change options on your behalf and produce a shortlist for you, as well as giving you further information during your conversation.

Today, our commitment to delivering a first class service and ensuring that every customer chooses the right policy remains at the heart of our business. That’s why thousands of customers choose ActiveQuote year after year to help them find the right cover for his or her own needs!

FCA no. 501109

A new version of the site is available, please reload this page to see the latest content.