Leading price comparison website MoneySuperMarket has chosen ActiveQuote as its new income protection insurance partner.

We’re delighted to be powering MoneySuperMarket’s comparison service for consumers, the first time we’ve provided white-label comparison services to the company following the launch of its new income protection insurance channel last week. The new service enables MoneySuperMarket customers to compare both short and long-term income protection insurance policies and is designed to give the UK population greater access to protection insurances.

Many wage-earners overlook insurance products, such as income protection and critical illness cover, as they think redundancy, illness or an accident ‘won’t happen’ to them. Yet according to the Chartered Insurance Institute, more than a million people suffer a prolonged period off work due to unforeseen circumstances each year in the UK. When this happens, income protection can be a lifeline in covering the bills until they are able to earn an income again.

ActiveQuote CEO Rob Saunders said: “We are so pleased that MoneySuperMarket has opted to partner with ActiveQuote for its income protection comparison offering. The team at ActiveQuote has worked hard to build an innovative service that provides a simple way for consumers to compare protection products across the market.

“We are incredibly proud to have our product available via a comparison site that’s as well-established and reputable as MoneySuperMarket. It will be a real boost for ActiveQuote, creating 35 jobs within the business, and we look forward to a lasting and successful relationship with MoneySuperMarket in the future.”

The partnership is expected to bring in tens of thousands of customers a year, who will be able to use the comparison technology completely free of charge. We were among several established companies invited to pitch for the channel, and were selected to provide our comparison service based on experience and innovation.

Neal Cross, Senior Commercial Performance Manager at MoneySuperMarket said: “We are really pleased to be partnering with Active Quote to host our income protection service. Its experience in this market will allow our customers to compare and save money on an insurance that gives them vital financial support at a time when they are most in need.

“The UK population generally does not have enough protection, whether that’s life insurance, critical illness cover or a policy that provides an income if they can’t work through illness or injury. Mostly it’s a case of ‘it won’t happen to me’, but the truth is that we’re all vulnerable. That’s why we see it as so important to make income protection and other forms of cover as accessible as possible to our customers.”

ActiveQuote.com is the UK’s leading comparison website and broker of health and protection insurance products, including health insurance, income protection, life insurance and critical illness cover.

Founded in 2009, ActiveQuote was the first comparison service to compare health insurance policies in the UK and allows customers to tailor-make their policies by adding or removing options such as hospital cover and physiotherapy.