Customer excellence is at the heart of everything we do here at ActiveQuote - as our recent success in the Legal & General Business Quality Awards proves!

We’re celebrating after winning the highly competitive Customer Excellence Award at Legal & General’s annual ceremony in London, which recognises the best in the protection industry. The awards were launched in 2011 and celebrate exceptional customer care and retention, so we were delighted to take the top spot in our category.

Along with our fellow Customer Excellence finalists, our quality metrics were analysed, with a range of KPIs covered and scored. These metrics included areas such as non-disclosure, lapses (year one to four), NPW (not proceeding with) and CFO (cancelled from outset), with the winner having the combined weighted lowest score.

Winning the Customer Excellence Award reflects that ActiveQuote’s retention, accuracy and customer outcomes, in addition to our comprehensive due diligence process, were the best in the category - an exceptional achievement!

Our Product Manager Phil Nash said: “We are extremely proud to have won a Business Quality Award for Customer Excellence. Above all, this win underlines our dedication to our customers and acknowledges that we provide the very best in terms of advice and customer service.

“Our advisers work tirelessly to ensure they have the knowledge to advise our customers and arrange their often-complex protection needs. It’s a huge honour for ActiveQuote to achieve this recognition amongst our peers and we look forward to working with Legal & General in the future as we continue to deliver outstanding advice to our customers.”

The Customer Excellence Award is the latest in our trophy cabinet, joining other accolades such as the Sunday Times Hiscox Tech Track 100, the Fast Growth 50 Wales and the Queen’s Award for Enterprise: Innovation. is the UK’s leading comparison website and broker of health and protection insurance products, including health insurance, income protection, life insurance and critical illness cover.