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ActiveQuote Global Reach, Dunleavy Drive Cardiff South Wales CF11 0SN 0800 862 0373

Rob Saunders


Rob Saunders

Chief Executive Officer

Rob Saunders embodies a unique blend of visionary leadership, commercial acumen, and unwavering commitment to customer satisfaction. With a strategic mindset, innovative approach, and strong ethical compass, he steers ActiveQuote towards excellence, fostering relationships, driving growth, and ensuring the highest standards of service and protection for customers.

About Rob Saunders

Rob Saunders has crafted an impressive career marked by leadership roles across various segments of the insurance industry.

He began his career as a Business Development Manager where he showcased his adeptness in managing strategic insurer accounts and spearheading the development of innovative insurance products. His keen insight into market dynamics and the critical importance of nurturing key partnerships paved the way for his future successes.

As the Head of Health & Life Insurance at, Rob demonstrated his strategic acumen by leading the creation and expansion of new insurance propositions. His efforts focused on delivering exceptional digital purchasing experiences, reflecting his adaptability to changing consumer preferences and the growing importance of online engagement.

Transitioning to the role of Managing Director of a team of life insurance brokers, Rob gained invaluable experience in team leadership and ensuring customer-centric outcomes. This position underscored the importance of providing excellent advice and services to clients, further refining Rob's understanding of customer needs and expectations.

Currently, as CEO of ActiveQuote, Rob steers a substantial team, his responsibilities include charting strategic directions, driving innovation, and nurturing a culture of excellence. Rob's track record of achieving sustainable revenue and profit growth, alongside his ability to cultivate robust relationships with stakeholders, positions him as a visionary leader capable of navigating dynamic and competitive markets.

Rob's career journey exemplifies a consistent commitment to propelling growth, innovation, and excellence within the insurance sector, all underscored by his resolute leadership and strategic foresight.

Speak to Rob about

Customer Service: Rob is obsessive about delivering great customer outcomes. He personally reviews all Trustpilot reviews received by the business and takes accountability for ensuring that any instances falling below the expected standards are acted upon immediately.

Knowledge: Rob's impressive depth of knowledge regarding the products/services offered by ActiveQuote greatly benefits customers seeking to use their services. His expertise ensures that the business remains focused on delivering a service that is comprehensive and consistent.

Recognition: Rob recognizes that patience and empathy are essential when speaking to customers about their health and protection needs. The ActiveQuote approach ensures that any customer concerns are understood and addressed with care and understanding.

What Rob’s Customers Have to Say

“I have worked with Rob for over 3 years now and his enthusiasm, drive and professionalism have been an integral part of his work ethic from day one. His 'can do' yet pragmatic style makes our collaborations worthwhile, results driven and focused. As a good problem solver he offers measured and empathetic solutions with customers and people in mind.”

Rob’s Experience & Previous Work

Rob has attained the a Level 7 - Certificate in Strategic Management & Leadership from the CMI

He has worked for:

● YourMove - Norwich Union (now Aviva)

● Countrywide PLC



● ActiveQuote

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