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ActiveQuote Global Reach, Dunleavy Drive Cardiff South Wales CF11 0SN 0800 862 0373

Kim Powell


Kim Powell

Private Health Insurance Partnerships Manager

With over a decade in the Private Health Industry, Kim has excelled as an adviser and manager, currently leading ActiveQuote's Private Health Insurer Panel with a distinguished blend of expertise and leadership.

About Kim Powell

Kim has been ActiveQuote's Partnerships Manager for the past four years, steering the relationships between the company and its panel of Private Health Insurers. This role is multifaceted, encompassing a variety of responsibilities from connecting adviser queries with insurers, monitoring insurer performance and account management, and keeping advisers abreast of any changes within insurers and the broader market

To achieve this, Kim not only stays informed about the dynamics within the insurers and the Health Insurance sector but also keeps an eye on external factors, such as developments within the NHS, and how these could affect customer needs.

Working in close collaboration with the Software Development and Data Science teams, Kim ensures that the company displays an up-to-date panel of insurer products, tailoring the selection based on insightful data analysis.

Before stepping into the role of Partnerships Manager, Kim led the Health Insurance Renewals team and initially started at ActiveQuote as a sales adviser. This journey through various facets of the company, from product sales to supporting existing customers, and understanding both the customer and adviser perspectives, has been instrumental in Kim's success in managing the insurer panel today.

Kim personally holds health insurance with Bupa through ActiveQuote, which has been transformative in managing a long-term condition, Endometriosis. This coverage has enabled Kim to access premier care, select a specialist consultant, and schedule treatment conveniently, significantly improving the management of the condition. This personal experience has fostered a keen interest in women's health and services, leading to involvement in initiatives like the Women’s Health Summit, further enriching Kim's role at ActiveQuote.

What Kim’s Customers Have to Say

“I have worked with Kim as a business partnership between Active Quote and Vitality since 2014. Kim has always demonstrated integrity, resilience, grit and excellent communication skills as a leader within the Active Quote organisation.  Kim has shown strong resilience and as a business partner of Vitality works well with us to overcome any issues or challenges. Kim remains calm and more often ensures ‘proverbial bumps in the road’ can become gains. She always stays focused, communicates to all parties, treats her business partners with respect and kindness. Above all, she always maintains the grit necessary to keep moving forward.

Kim provides strong focus and is always open to new concepts and ideas and turn it into a solution that helps address everyday problems. She lives with the mantra of the customer being at the heart of the purpose of what Active Quote stands for. Customers depend on Active Quote for products and services that continue to meet their needs.  - Liam Kennedy - Director of Key Accounts (Vitality)

Having been in the health and protection industry for over 9 years, Kim has established herself a reputation based on integrity, empathy and value. Kim is effortless in building excellent working relationships, understanding the drivers of her external colleagues and finding solutions which enable her to deliver on shared objectives. Kim uses a combination of work and life experiences to help raise awareness for women’s health and has been responsible for influencing the breadth of support emerging for women’s health issues within the consumer health insurance market. From a personal perspective, I have benefited greatly from Kim’s confidence and positivity in discussing women’s health issues in the workplace.  Rob Saunders CEO of ActiveQuote

Kim has worked with various stakeholders within Bupa for several  years. I know I can speak for myself and my colleagues in saying they she has always been an absolute pleasure to work with.  Kim is highly collaborative and considers topics through the lens of not just the intermediary, but the provider and customer. Kim always acts with integrity, is honest, professional and personable in all her dealings with Bupa. - Kate Higgins - Head of Intermediary Sales - Bupa

I have had the pleasure of working with Kim, from an insurer perspective, and have always been impressed by her collaborative approach. It is evident that this extends not only to her relationships with suppliers, but also to her team and to her peers.

Kim’s deep understanding of the market in which we trade, her data led decision making and her optimistic disposition, make her a leader who gains commitment, and one with whom people, staff and associates alike, want to engage with.

We need more ‘Kims’ and she is a credit to both her company, and to our industry at large. - Athos Rushovich - Director, Vitality

Kim’s Experience & Previous Work

Kim embarked on her journey at ActiveQuote as a Protection Sales Adviser in 2013, shortly after completing her studies at the University of South Wales and transitioning from her initial career as a Hairstylist. Her dedication and aptitude quickly propelled her through the ranks, serving as a Health Insurance Renewals Consultant, then as the Renewals and Retentions Team Leader, before assuming her current role as Partnerships Manager.

Kim's career at ActiveQuote is marked not just by her progression but by the impact she has made along the way. Colleagues and business partners alike have praised her for exhibiting integrity, resilience, and outstanding leadership


  • 2013 - 2014 - Protection Sales Adviser, Active Quote
  • 2014 - 2017 - Health Insurance Renewals Consultant, Active Quote
  • 2017- 2020 - Renewals and Retentions Team Leader, Active Quote
  • 2020 - Present - Partnerships Manager, Active Quote

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