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TV campaign launched for new health insurance product 'Bupa By You'

Published on 06/09/2011

Bupa has launched a multi-million pound TV advertising campaign to promote ‘Bupa By You’, their latest health insurance product which gives customers the chance to personalise their health insurance cover to suit their needs, priorities and budget.

The product ‘Bupa By You’ is a natural evolution of the brand’s ‘Helping You Find Healthy’ campaign, which suggested that healthy means different things to different people.

The TV campaign focuses on real people doing unexpected things, reflecting the idea that health insurance should not be a one-size-fits-all product.

In the ‘Bupa By You’ ad an older lady who at first appears to be ironing is in fact waxing a surf board. A young man, assumed to be lifting weights in the gym, is actually lifting a child above his head.

“'Bupa By You' is proof that health insurance doesn’t need to be one-size-fits-all," commented Sue Moore, marketing and customer development director at Bupa Health & Wellbeing.

"We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs."

Get a quote now for any of Bupa's policies, or call for free personal advice from one of our health insurance experts on 0800 862 0373

© ActiveQuote Ltd. 2011


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TV campaign launched for new health insurance product 'Bupa By You' Bupa has launched a multi-million pound TV advertising campaign to promote ‘Bupa By You’, their latest health insurance product which gi    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile
 

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