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Supermarkets cut healthy food prices with Change 4 Life campaign

Published on 03/01/2012

Asda, Co-operative Food and Aldi have paired up with the Government’s Change 4 Life public health campaign to tackle the obesity crisis in the UK.

More than a thousand supermarket stores across England will offer discounts on healthy ingredients like fruit, vegetables and fish to encourage families to eat healthily.

As part of the Department of Health’s Change 4 Life campaign, four million recipe cards will also be distributed to members of the public, and a recipe finder will be launched online.

A Department of Health spokesman said: ''Shockingly, research has found that the second most popular evening meal is a sandwich opposed to a balanced meal.

''This doesn't have to be the case. If we plan our meals and shopping we can save money and make healthier choices at mealtimes.''

Celebrity chef Ainsley Harriott has also published a free cookbook with a month’s worth of healthy recipes that can be created for under £5. His YouTube cooking tutorials will be posted on the Change 4 Life website.

Public Health Minister Anne Milton said: ''The New Year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget.''

Some private medical insurers offer reward schemes for customers who life a healthy lifestyle. For example, PruHealth’s Vitality scheme will award you additional Nectar points when you buy healthy food from Sainsbury’s.

© ActiveQuote Ltd. 2012

Categories:  Health
Supermarkets cut healthy food prices with Change 4 Life campaign Asda, Co-operative Food and Aldi have paired up with the Government’s Change 4 Life public health campaign to tackle the obesity crisis in t    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile

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