freephone 0800 862 0373
Sign in to view your quotes
Email address:
Password or PIN:

Forgotten your password? Reset it here.

Rising Interest in Health Insurance in the Under 40s

Published on 04/01/2013

Younger people have shown a rising interest in private health insurance over the past few years, according to original research from comparison website

Younger people are becoming more interested in health insurance

ActiveQuote analysed 84,801 people who had found health insurance quotes online at between January 2010 and November 2012.

Their figures show that since January 2010 there has been a 22% rise in people under the age of 40 enquiring about the product.

In 2010, 29% of people getting health insurance quotes were aged below 40. However, this figure had increased to 43% by 2011, and 51% by 2012.

Dr Richard Theo, Managing Director of ActiveQuote, believes there are a number of reasons why younger people are showing more of an interest in health insurance.

He said: “Over the past year the NHS has come under heavy scrutiny from the media. It is possible that the press is raising awareness of the benefits of having private medical cover among people who may not have considered it before.”

ActiveQuote found that people in their late twenties showed the biggest rise in interest in the product. In 2010, people aged 25 to 29 made up just 6% of health insurance enquiries online. By 2012, the figure had more than doubled to 13%.

Dr Theo pointed out that people of this age are more likely to use an online comparison website like ActiveQuote to find an insurance policy. He said: “Whilst the traditional method of buying medical insurance is to speak to an insurer direct or talk to an IFA, younger people prefer to compare insurance quotes online to find the right policy at the best price.”

ActiveQuote's research also showed a wide disparity between average health insurance premiums in different areas of the UK.

Looking at 4,911 people who bought a private health insurance policy between January 2010 and August 2012, they found that health insurance premiums are generally highest in the North West of England, and lowest in Scotland.

Wigan has the highest average annual premium at £1,450 a year, closely followed by Stockport at £1,390 and Blackburn at £1,309. In contrast, Perth has the lowest average annual premium at £665 a year, followed by Aberdeen at £604 a year and Dundee at £609 a year.

Dr Theo believes this data shows the importance of shopping around for medical insurance. He said: “Insurers look at claims statistics in the local area when calculating premiums, which means that where you live may affect the cost of your health insurance.

“However, this does not mean you will be unable to find a policy within your budget. There are a number of ways you can lower your premiums without sacrificing on cover, and using a comparison website or an insurance broker is a great way to do this.”

- Ends -

Press Enquiries:, Tel: 02920 090 389

Note to editors: ActiveQuote Health Ltd is a specialist insurance broker, fully authorised and regulated by the Financial Services Authority (FSA). ActiveQuote offers online quotes for health insurance, income protection and life insurance.

© ActiveQuote Ltd. 2013

Categories:  ActiveQuoteHealth InsurancePrice ComparisonHealth
Rising Interest in Health Insurance in the Under 40sYounger people have shown a rising interest in private health insurance over the past few years, according to original research from co    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile

No.1 health insurance broker as rated by customers

A great service from the initial call, to finalising the agreement. I would highly recommend to my family and friends.

Review centre member

Proactive, efficient, and offered me insurance I need. I would say half price I would end up paying if I did it by myself. Many thanks.

Review centre member

Excellent service. Explained everything in detail and really helped to find the right insurance best suited to my needs - which wasn't necessarily the most expensive. 

Review centre member

Good value and the advisor was very helpful and recommended the best policy for my grandson. I would definitely use this service again and recommend to others.

Review centre member

We were contacted in good time to make a knowledgable choice. We were given plenty of options with lots of information to enable us to make the right choice.

Review centre member

The service I received was excellent, the staff member was very efficient and knowledgable. She went out of her way to get the best policy for me.

Review centre member

Great service. I really appreciated the help provided by Active Quote to arrange health insurance. The agent was very informative and proactive. Many thanks!

Review centre member

I received excellent care and attention from the first phone call till the last. Friendly, efficient and patient.

Review centre member

Staff are very helpful, friendly and polite. They call back when they say they will and keep you up to date with progress. Pleasure to deal with.

Review centre member

Very polite and friendly, and gave detailed explanations of all aspects of the cover. Reassuring to know that if you do have a problem there is someone you can contact.

Review centre member
This site is operated by Insurance Broker ActiveQuote Ltd registered in England & Wales company number 6765845.
Authorised and Regulated by the Financial Conduct Authority (FCA). Firm reference number 501109 as detailed on the Financial Services Register. Please read our Key Facts document.
For information about your rights as a consumer visit Citizens Advice.

Our insurance comparison service is free and easy for you to use, but you are responsible for making sure all your information is entered correctly, and for choosing your insurer.

This site uses cookies in order to work correctly - these are not harmful and do not contain personal information. By using this site you consent to this. I understand  Tell me more

please wait ...