freephone 0800 862 0373
Sign in to view your quotes
Email address:
Password or PIN:

Forgotten your password? Reset it here.

PruHealth unveil new marketing campaign for 2012

Published on 16/01/2012

Health insurer PruHealth has rolled out its first advertising and marketing campaign in more than 3 years in an effort to increase brand awareness in 2012.

The new PruHealth website, created by global marketing and technology agency LBi, launched at the beginning of January. The new website includes new digital tools such as a Partner Finder map to show where Vitality partners are located and a new Vitality Savings Calculator.

PruHealth has also teamed up with creative agency Rapier to introduce a press and outdoor campaign called ‘Well Rewarded’. The campaign promotes the fact that PruHealth makes getting and staying healthier cheaper and easier, motivates people with rewards when they get healthy, and looks after them when they become ill.

Development of the campaign, which will run between January and March in the first instance, has been led by PruHealth's marketing director, Keith Kropman, who moved to the role from Discovery in March 2011.

He said: "January is typically a time when people are feeling the pinch, both in terms of their waistlines and in their pockets. We are making it easier for them to get healthier and fitter and helping them save money and enjoy life for less.”

“In addition to traditional channels, we are putting a big emphasis on our website and online promotion due to the increasing growth of digital channels amongst consumers in researching and making purchasing decisions about health and health care."

Compare health insurance policies online now and benefit from the PruHealth Vitality scheme.

© ActiveQuote Ltd. 2012


Categories:  Health Insurance Company
PruHealth unveil new marketing campaign for 2012Health insurer PruHealth  has rolled out its first advertising and marketing campaign in more than 3 years in an effort to increase br    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile
 

No.1 health insurance broker as rated by customers

I found the quality of service to be very helpful, and pretty much above my expectation. I'd recommend anyone to use ActiveQuote.

Review centre member

Very helpful and polite and always try their best to obtain the best quotes. Have been using them for the last 3 years and will continue to use them in the future.

Review centre member

A great service from the initial call, to finalising the agreement. I would highly recommend to my family and friends.

Review centre member

Proactive, efficient, and offered me insurance I need. I would say half price I would end up paying if I did it by myself. Many thanks.

Review centre member

Excellent service. Explained everything in detail and really helped to find the right insurance best suited to my needs - which wasn't necessarily the most expensive. 

Review centre member

Good value and the advisor was very helpful and recommended the best policy for my grandson. I would definitely use this service again and recommend to others.

Review centre member

We were contacted in good time to make a knowledgable choice. We were given plenty of options with lots of information to enable us to make the right choice.

Review centre member

The service I received was excellent, the staff member was very efficient and knowledgable. She went out of her way to get the best policy for me.

Review centre member

Great service. I really appreciated the help provided by Active Quote to arrange health insurance. The agent was very informative and proactive. Many thanks!

Review centre member

I received excellent care and attention from the first phone call till the last. Friendly, efficient and patient.

Review centre member
 
This site is operated by Insurance Broker ActiveQuote Ltd registered in England & Wales company number 6765845.
Authorised and Regulated by the Financial Conduct Authority (FCA). Firm reference number 501109 as detailed on the Financial Services Register. Please read our Key Facts document.
For information about your rights as a consumer visit Citizens Advice.

Our insurance comparison service is free and easy for you to use, but you are responsible for making sure all your information is entered correctly, and for choosing your insurer.

This site uses cookies in order to work correctly - these are not harmful and do not contain personal information. By using this site you consent to this. I understand  Tell me more

please wait ...