NHS hospital patients will have the face of Health Secretary Andrew Lansley playing on loop on the in-house televisions, until they register their details to turn off the messages.
Dubbed ‘Lansley TV’, his welcome speech will be played on bedside entertainment systems, installed in about half of the NHS hospitals across the country.
The systems charges patients up to £5 a day for using email, phone and television services. Andrew Lansley’s message repeats every three to four minutes, with subtitles, until individuals register with the system.
Health Secretary Andrew Lansley
Mr Lansley’s message starts: “Hello, I’m Andrew Lansley, the Health Secretary. I just want to take a few moments to say that your care while you’re here in hospital really matters to me.”
Whilst it is free for patients to register with the system, Mr Lansley admitted the experience could be "rather unnerving" - one constituent whose baby's "first experience of life was looking up at me on the monitor".
Mr Lansley defended the set-up, saying it was useful for encouraging feedback. He said: "When people go into hospital, I hope one of the first things they realise is we want them to have as comfortable and as high quality a stay as possible.
"I want them to help join me in thanking the NHS staff and I particularly wanted to say if they had any feedback that would be really helpful."
One way to avoid watching unwanted channels, or paying for entertainment whilst in hospital, is to compare health insurance policies.
Patients with private medical insurance will stay in a private room with excellent facilities. These rooms will be equipped with a satellite television and a radio, at no extra charge.
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