From January 2013 PruHealth customers will benefit from a range of product changes and enhancements on their private health insurance, including cashback for non-smokers and cover for private gastric band surgery.
PruHealth customers will benefit from a range of product changes and enhancements
PruHealth’s Vitality scheme already offers customers discounted premiums for living a healthy lifestyle, in addition to other incentives such as money off gym memberships and stop-smoking sessions.
But the insurer has now gone a step further and announced that from January 2013 it will offer cover for lifestyle surgery, gastric bypass surgery and home nursing, as well as a range of consumer and retail deals. The offers vary for group and individual customers.
Neville Koopowitz, chief executive at PruHealth, says: "As part our integrated approach to health and wellness, PruHealth is addressing two of the major health issues we face – obesity and smoking."
The changes mean that people who stop smoking who prove they have been nicotine-free for at least three months will get up to 15% cashback from its annual Vitality Healthcheck. PruHealth hopes that this will encourage more smokers to kick the habit.
PruHealth will also offer cover for weight loss surgery for schemes of 20 members or more. Whilst customers will be required to pay for 25% of the initial consultation and treatment costs, it will include pre and post-surgery psychological, lifestyle and dietary assessments.
In addition, group customers will have access to corrective surgery for issues including breast reduction, reshaping ears and removing port wine staining of the face.
The insurer has also added ‘Assistance at Home Cover’ to help people recovering from treatment with basic tasks, such as bathing, cooking and cleaning. This will be available to all customers following an assessment of needs.
Experts have called the changes "significant", since private health insurers do not typically provide cover for ‘lifestyle’ surgery, or conditions that are not classed as acute. Changes will apply to all members immediately from 1 January 2013.
PruHealth are also introducing a range of new affiliate details in the New Year, including discounts and deals from cinema chains, mobile phone and sports retailers. 75% off stays at Champneys Spas and 50% off at Sweatshop are just some of the benefits on offer.
For more information or to compare PruHealth with other leading UK insurers, compare health insurance quotes online with us now.
© ActiveQuote Ltd. 2012