freephone 0800 862 0373
Sign in to view your quotes
Email address:
Password or PIN:

Forgotten your password? Reset it here.

Fathers in their Forties are Doing this for their Kids

Published on 01/02/2017

When I grew up, TV was in black and white as often as in colour and the Transformers were still cartoons.

Today, kids watch more YouTube than TV and socialise more from their bedrooms than we ever could as kids on BMX bikes. When we were young, our parents had two goals, which they would measure success at parenthood:

  1. We grew up with a career
  2. We had our own place to live

Times are changing in the UK. Homeownership is less likely for children of the noughties and careers are different too. The economy revolves less around what we call traditional career paths in industries such as manufacturing and roles where people worked together in large teams.

The UK is becoming deindustrialised. As adults, we still work in large teams, but we communicate differently. Office workers are more likely to use digital communication tools such as Slack or Google Chat than pick up a phone, walk to another desk or hop in the car to chat with a team member.

So what are Dad’s doing for their kids that’s different today?

There are two key areas to focus on:

  1. Personal development
  2. Financial provision

Personal development today, means less Meccano for toys and more PC, tablet and phone. Kids today have to embrace technology far more than we ever did while growing up.

Knowing how to use group chat and YOLO, may seem unimportant to adults, but they are the communication tools of today. The use of this tech is even more important than growing up with a landline was for us in the eighties.

Homeownership was the way in which parents provided for their children’s future. Not anymore.

The ability to bequeath property was a good way to ensure your family had all it needed to weather a financial storm. The ability to release equity from property has also been a way to raise large funds for anything from a deposit on a child’s first home to a lavish wedding reception.

Today parents are turning to investments and life insurance policies to make sure children have all that they need. Life insurance ensures children have all that they need in the event of an early death in the family and investments pay for the things where equity in property is not an option.

Investing in property still out performs saving at the current rate of interest, but like all investments, there are elements of risk.

Why Life Insurance is so Attractive

As a parent in your forties, you may take your first step on the property ladder much later than our parents did.

This means that the equity mentioned above, will not be available for many years. If you die tomorrow, instead of security, your family could face large debts. Life insurance is best way to ensure your family not only has enough to pay off outstanding mortgages, but can also life comfortably until they are financially independent.

Give us a call on 0800 862 0949 or get a selection of life insurance quotes here.

© ActiveQuote Ltd. 2017

Categories:  ActiveQuoteLife Insurance
Fathers in their Forties are Doing this for their KidsWhen I grew up, TV was in black and white as often as in colour and the Transformers were still cartoons. Today, kids watch more YouTube th    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile

No.1 health insurance broker as rated by customers

Proactive, efficient, and offered me insurance I need. I would say half price I would end up paying if I did it by myself. Many thanks.

Review centre member

Excellent service. Explained everything in detail and really helped to find the right insurance best suited to my needs - which wasn't necessarily the most expensive. 

Review centre member

Good value and the advisor was very helpful and recommended the best policy for my grandson. I would definitely use this service again and recommend to others.

Review centre member

We were contacted in good time to make a knowledgable choice. We were given plenty of options with lots of information to enable us to make the right choice.

Review centre member

The service I received was excellent, the staff member was very efficient and knowledgable. She went out of her way to get the best policy for me.

Review centre member

Great service. I really appreciated the help provided by Active Quote to arrange health insurance. The agent was very informative and proactive. Many thanks!

Review centre member

I received excellent care and attention from the first phone call till the last. Friendly, efficient and patient.

Review centre member

Staff are very helpful, friendly and polite. They call back when they say they will and keep you up to date with progress. Pleasure to deal with.

Review centre member

Very polite and friendly, and gave detailed explanations of all aspects of the cover. Reassuring to know that if you do have a problem there is someone you can contact.

Review centre member

Friendly and efficient. Nothing was too much trouble even when i needed to make a small change, excellent service.

Review centre member
This site is operated by Insurance Broker ActiveQuote Ltd registered in England & Wales company number 6765845.
Authorised and Regulated by the Financial Conduct Authority (FCA). Firm reference number 501109 as detailed on the Financial Services Register. Please read our Key Facts document.
For information about your rights as a consumer visit Citizens Advice.

Our insurance comparison service is free and easy for you to use, but you are responsible for making sure all your information is entered correctly, and for choosing your insurer.

This site uses cookies in order to work correctly - these are not harmful and do not contain personal information. By using this site you consent to this. I understand  Tell me more

please wait ...