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About ActiveQuote

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Company Profile

ActiveQuote is the UK’s leading comparison site and broker of health & protection insurance products including Health InsuranceIncome Protection InsuranceLife Insurance and Critical Illness Insurance.

We are an independent insurance broker, so we are unbiased and compare products from a range of leading insurers. We deal directly with each insurance company to deliver the best prices available and our team of specialist consultants help find our customers the most suitable policy, often identifying ways to reduce premiums without compromising the level of cover.

We are fully authorised and regulated by the Financial Conduct Authority (FCA), number 501109, employing over 110 staff at our modern offices in Cardiff Bay.

Who we work with

We partner with a number comparison websites including,, and – they offer our comparison and advisory services to their customers.

We work with a range of insurance providers to give you as much choice as possible, and we can advise you on the right product for your needs before you buy. The trusted providers we work with have been selected and approved through a stringent process to give you reassurance that you can buy with confidence.

We maintain excellent relationships with each of our insurance partners so we are the first to hear about new products, special offers and any product or pricing updates. We are committed to providing up-to-date quotes and information and regularly update our online systems to ensure this.

Our Beliefs

We bring an ethical approach to the comparison and sale of insurance products.

We do not employ hard sell tactics and we never recommend a product unless it is in the best interests of our customer. Personal information remains secure at all times and we never sell or share information with third party companies. Please read our privacy policy for full details.

When purchasing health and protection insurance products we believe people can benefit from speaking to an independent insurance broker, like ActiveQuote, who can provide impartial advice on the most suitable policies and help find the right level of cover to meet your needs at the best possible price.

We offer a free service, can assist in the event of a claim and are able to access a range of exclusive discounts and deals that are often less expensive than buying from the insurer directly.

Our Service

We allow you to tailor your insurance quotes to suit your specific needs, then instantly update your quotes online. When comparing you can change the level of cover, select your preferred options, such as policy excess, and update your prices live online. This is a unique feature of our comparison technology and not available anywhere else.

When presenting your quotes, we provide you with all of the details, allowing you to compare all the features of the products. You can read the full policy documentation and key facts to ensure you are making the right decision before you buy.

How we make money

Our service is free – we don’t charge people for using us, or for any advice we may provide. We don’t add fees to the prices you see online. We make our money by charging our partners commission once a customer has bought an insurance policy.

The fee will not change the price you pay - you won’t find the policy cheaper by going direct with the insurer. The fee does not influence how the insurers appear on our website. Our specialist advisors are salaried, and not incentivised to promote specific insurers. The advice they give is completely impartial, based entirely on our customers' needs and circumstances. 


ActiveQuote is an active member of industry associations where we champion customer interests:

British Insurance Brokers Association (BIBA), the UK's leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.

The Association of Medical Insurers and Intermediaries (AMII), the voice of the UK health and wellbeing industry, representing intermediaries, insurers and product providers. 


The Sunday Times Hiscox Tech Track 100:

2016 Tech Track 100 

ActiveQuote is ranked 84th in the league able of the top 100 Britain's private technology companies with the fastest growing sales over their latest three years. ActiveQuote is the only Welsh company to feature. 
Queens Award for Enterprise:

2016 Queens Award for Enterprise: Innovation 

The Queens Awards recognise outstanding achievement by UK businesses in the category of innovation for commercial success.
ActiveQuote is recognised for using technology to simplify the UK health and income protection insurance markets.

Entrepreneur Wales Awards:

2015 Technology Entrepreneur of the Year

ActiveQuote Managing Director Dr.Richard Theo named as Technology Entrepreneur of the Year at Entrepreneur Wales Awards.
The awards recognise inspiring stories of Welsh entrepreneurs and businesses in Wales.  

Fast Growth 50 Wales:

2016 Fastest Growing Business - Professional and Financial Services 
2016 Sustainable Growth - 2014, 2015,2016
2015 Top 50 Fastest Growing firm in Wales
2014 Fastest Growing company in Cardiff and 6th fastest growing in Wales

Fast Growth 50 identifies the fastest growing firms in Wales, established as the benchmark for the performance of the private sector in Wales. 

Cardiff Business Awards:

2015 Entrepreneur of the Year

Managing Director, Dr. Richard Theo named Entrepreneur of the Year. The Awards celebrate oustanding achievements in business, and celebrate talent, ambition and innovation from across Wales' capital city. Dr. Theo was recognised for launching an entrepreneurial, inspiring and innovative venture, making a difference to the city's economic development. 

Welsh Business Awards (South Wales Chamber of Commerce):

2015 Most Promising Growth Business

The Welsh Business Awards aim to recognise the very best from businesses across Wales. The awards celebrate success, excellence in best practice and the contribution Welsh businesses make to the wider community. 

Personal data and security

We take data security very seriously. We supply your information to our insurance partners so that we can provide you with online quotes. The data we share is not used for any other purpose. We do not sell your personal information to anyone else.

We have strict security procedures in place to protect your personal information. Our privacy statement provides full details.


ActiveQuote was launched in 2009 by Dr.Richard Theo, who spotted an opportunity to provide a comparison service for the health insurance market. ActiveQuote had a vision for a way to compare health insurance online.

At the time, the industry said it was not possible or commercially viable, ActiveQuote challenged this and succeeded. We developed a health insurance comparison that allows consumers to tailor policies live from the comparison page by adding/removing options such as dental cover and changing variables such as excess, hospital cover. ActiveQuote innovated the world’s first column-based insurance comparison, providing all of the details of each product and not pushing customers to the cheapest first, which was highly inappropriate for health insurance.

Behind the scenes, ActiveQuote developed internal software systems to empower specialists to sell via the telephone following online comparisons conducted by consumers. These specialists can interact with the customer’s comparison, change options for the customer and produce a shortlist for the customer, at the same time as advising them on the telephone.

Today, our commitment to delivering first class service and ensuring our customer choose the right policy remains at the heart of our business. That’s why thousands of customers choose ActiveQuote year after year to help guide them to the right policy for their needs.  

About ActiveQuote | ActiveQuoteActiveQuote provide private health insurance quotes and price comparison for all leading UK insurance companies.    tweet it on twittershare with your friends on Facebookshare with your friends on MySpaceBlog it on your LinkedIn profile

No.1 health insurance broker as rated by customers

Proactive, efficient, and offered me insurance I need. I would say half price I would end up paying if I did it by myself. Many thanks.

Review centre member

Excellent service. Explained everything in detail and really helped to find the right insurance best suited to my needs - which wasn't necessarily the most expensive. 

Review centre member

Good value and the advisor was very helpful and recommended the best policy for my grandson. I would definitely use this service again and recommend to others.

Review centre member

We were contacted in good time to make a knowledgable choice. We were given plenty of options with lots of information to enable us to make the right choice.

Review centre member

The service I received was excellent, the staff member was very efficient and knowledgable. She went out of her way to get the best policy for me.

Review centre member

Great service. I really appreciated the help provided by Active Quote to arrange health insurance. The agent was very informative and proactive. Many thanks!

Review centre member

I received excellent care and attention from the first phone call till the last. Friendly, efficient and patient.

Review centre member

Staff are very helpful, friendly and polite. They call back when they say they will and keep you up to date with progress. Pleasure to deal with.

Review centre member

Very polite and friendly, and gave detailed explanations of all aspects of the cover. Reassuring to know that if you do have a problem there is someone you can contact.

Review centre member

Friendly and efficient. Nothing was too much trouble even when i needed to make a small change, excellent service.

Review centre member
This site is operated by Insurance Broker ActiveQuote Ltd registered in England & Wales company number 6765845.
Authorised and Regulated by the Financial Conduct Authority (FCA). Firm reference number 501109 as detailed on the Financial Services Register. Please read our Key Facts document.
For information about your rights as a consumer visit Citizens Advice.

Our insurance comparison service is free and easy for you to use, but you are responsible for making sure all your information is entered correctly, and for choosing your insurer.

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