Yesterday saw the launch of another online comparison website, Moneyhound from Australian Yahoo!7, a site that promises to save families up to $11,670.
But with more and more comparison websites focusing only on price and gimmicky incentives, customers are being conditioned to ignore the other important aspects of buying a product, like quality and suitability.
This is nowhere more apparent than in the insurance industry. Extravagent marketing strategies encourage you to buy insurance and receive a free meerkat toy, or win car insurance for £10 from a heavily moustached operatic.
Additionally, comparison websites often rank search results by price, with the lowest at the top and most expensive at the bottom. The message from this system is clear: the product is irrelevant and cheapest is always best.
Whilst this may be true to an extent when purchasing car insurance, customers looking to buy health insurance should not be distracted by the promise of a cheap deal.
Health insurance expert Dr Richard Theo said: “When buying a health insurance policy, your premiums will directly affect your level of cover.
“Whilst cheap health insurance plans may save you money in the short term, you may miss out on life-saving treatment in the future.”
ActiveQuote is the only true price comparison website in the UK that shows you the full details of every policy instantly online. Our independent and impartial system does not rank health insurance simply on price. Instead, customers are encouraged to choose a policy based on quality and suitability.
However, we don’t underestimate the important of price. In fact, our system encourages you to look at discount schemes which can save you money without sacrificing on cover. For a full explanation of these schemes take a look at our health insurance guide.
Don’t be conditioned by gimmicks and false promises- compare quotes with ActiveQuote online now.
© ActiveQuote Health Ltd. 2011